Graphs
Knowledge graphs
Your studies, results and expertise, organized so AI can use them with sources, context and the history behind each finding.
Agentic Services
We help your team put AI to work with your research, data and measurement expertise, building knowledge graphs, assistants and connections into agent workflows and tools.
What we cover
Graphs
Your studies, results and expertise, organized so AI can use them with sources, context and the history behind each finding.
Assistants
Find relevant studies, answer sales questions and prepare first drafts from your own research and measurement evidence.
Connections
Connect research and measurement evidence to the AI tools your team uses and the seller agents representing your business.
In practice
Your own research and measurement expertise, transformed through AI and available in the tools and workflows you already use.
Slack
Channels
@M/co We have an RFP from a major auto brand. What have we learned from past auto campaigns on CTV and mobile? What proof points should sales use?
From past auto campaigns on CTV and mobile:
Incremental reach. CTV + mobile vs CTV alone: +34% incremental reach among the target demo.
Source: Campaign study, Auto Q3
Purchase intent. Exposed vs control: +12 pts on purchase intent.
Source: Brand lift study, Auto brand
Ad recall. Athlete-led short-form vs standard brand creative: +18 pts on ad recall.
Source: Creative test readout
Purpose-built for how research and measurement actually work
We help research and measurement teams adopt AI tools and build those tools into their everyday research and measurement work.
We bring measurement expertise to how AI interprets studies, uses evidence and supports your sales team.
The same knowledge layer can power assistants for your team and connections into agent workflows and tools.
Where could your team use support?
Talk to us →