How We Work

Human‑powered, AI‑native

People, platform and ecosystem come together to build and operate the research and measurement behind your advertising business.

People

Senior expertise, from strategy to delivery

Senior measurement leaders bring the experience, judgment and hands-on capacity to build programs, run studies and turn results into something your sales organization can use.
Platform

One place for your research, data and history

Every study, report and answer is kept and connected, so each project builds on an accumulated understanding of your business.
Ecosystem

Specialist capabilities when you need them

Access to the partners, data and methods each question calls for, without tying your organization to a single provider or approach.

People

Senior expertise, from strategy to delivery

Our team brings decades of experience across research, measurement, data and advertising. We advise on strategy, build new capabilities and lead the ongoing work, from individual projects to fully managed programs.

20+Years of experience

$5B+Media measured

1,000sStudies delivered

Platform

AI built around your business

Our proprietary AI platform connects your research, data, workflows and institutional knowledge. It gives your team access to AI-powered capabilities for research, measurement, reporting and sales, with every project building on what you've already learned.

Client Workspace

AccountYour Company

Work

Connect

Run

Your research, studies, reporting and data in one place. Ask a question and the answer comes from your own work.

Campaign tracker

Every campaign in one view, pulled from your ad server or added by hand for RFPs, sponsorships and planned work.

Dashboard

Results from your studies and reports, organized as they come in. Ask for any cut of the data.

Skills

Skills give your team access to AI-powered workflows for research, measurement, analysis and reporting. Get immediate answers grounded in your data and research, with human expertise and review available for more complex work and finished deliverables.

AI capabilities, backed by human expertise

Our AI platform helps your team find answers, analyze results, develop research and produce finished work using your own data and accumulated knowledge. Experienced measurement leaders oversee the methodology, validate findings and provide support when deeper expertise is needed.

Slack

Channels

# sales
# rfp-auto
# measurement
# research
# general

Client 9:14 AM

@M/co We have an RFP from a major auto brand. What have we learned from past auto campaigns on CTV and mobile? What proof points should sales use?

M/co APP 9:15 AM

Here are the key takeaways from your last auto campaigns, with proof points for sales:

Incremental reach. CTV plus mobile delivered 34% higher incremental reach versus CTV alone.
Purchase intent. Exposed audiences showed a 1.8x lift in purchase intent compared to control.
Creative. Short-form, athlete-led creative outperformed standard brand creative by 42%.
Benchmarks. Industry auto benchmarks are attached, with a one-page summary for the RFP.

Auto_RFP_Proof_Points.pdf Auto_Benchmarks.xlsx

The platform meets you in the tools you already use.

Slack
Email
Claude
MCP

What's different

Continuity across every project

Your data, past studies and context carry forward, so each answer builds on the last.

Senior-led at every turn

Experienced people own every account and every output.

Capabilities that grow with your business

New skills, methodologies and integrations extend what your team can do without building or managing the underlying infrastructure.

Ecosystem

One partner across the measurement ecosystem

No single platform, vendor or methodology answers every measurement question. We work across measurement partners, data providers and methodologies to put the right solution behind each need, then manage the connections and workflows for you.

The ecosystem

Vendors, tech, data and methodologies

Measurement Co.

Your measurement partner

Your sales team

Proof that sells

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