Build
Create new capabilities
Define the strategy, then design and implement the measurement programs, partners, workflows and reporting your organization needs.
Services
From strategy and program design to ongoing research, measurement and data solutions, AI and human expertise support every stage of your advertising business.
Create new capabilities
Define the strategy, then design and implement the measurement programs, partners, workflows and reporting your organization needs.
Drive more revenue
Run the ongoing studies, analysis, vendors, reporting and measurement workflows behind your advertising business.
Extend what's possible
Add new methodologies, data, research products and measurement capabilities as your business evolves.
What we cover
Operate ongoing research and measurement programs, manage vendors and workflows, and support sales teams through AI-powered tools and human expertise.
Manage brand lift, incrementality, attribution, reach and other campaign measurement programs.
Connect campaign, audience and measurement data to purpose-built AI tools, dashboards, reporting workflows and custom data products.
Develop product strategy, program roadmaps, vendor evaluations and plans for new research, measurement and data capabilities.
Translate complex research and results into narratives, case studies, whitepapers, presentations and sales materials.
Develop custom research and audience insights, market-ready studies, sales materials and thought leadership.
Client case study
Performance
Challenge
LoopMe's agency sales team needed differentiated insights and research for seasonal, vertical and tentpole packages, but lacked the in-house bandwidth to produce them consistently.
81original insights releases across 32 verticals and tentpoles
Solution
A dedicated M/co research manager, using first-party research tools and AI, built custom surveys, insights, narratives and sales materials on a managed calendar, so every package had data-led research behind it in time for the market to buy.
1,150new custom audiences
Result
Millions in attributed revenue from packages that now go to market with timely and actionable research behind them.
35xannual return on research investment
“The research and insights program has become an important part of how we go to market, giving our teams a consistent stream of actionable insights that strengthen our story and help sales engage clients in more meaningful ways.”
What measurement stage is your ad sales org at today?
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