Measurement Operations
Operate ongoing research and measurement programs, and manage vendors and workflows.
Managed Services
The research and measurement function, as a service
From strategy and program design to ongoing research, measurement and data operations, AI and human expertise support every stage of your advertising business.
What we cover
Campaign Measurement
Manage brand lift, incrementality, attribution, reach and other campaign measurement and vendors.
Data Solutions
Connect campaign, audience and measurement data to purpose-built AI tools, dashboards, reporting workflows and custom data products.
Strategy & Advisory
Develop product strategy, program roadmaps, vendor evaluations and plans for new research, measurement and data capabilities.
Thought‑Leadership
Translate complex research and results into narratives, case studies, whitepapers, presentations and sales materials.
Research & Insights
Develop custom research and audience insights, market-ready studies and sales materials.
How we engage
Designed to fit where your ad sales org is today
Build, run or grow the research and measurement function, sized to the stage you’re in.
Build
Create new capabilities
Build the measurement stack your advertising sales organization needs.
Run
Drive more revenue
Operate measurement as a revenue driver.
Grow
Extend what's possible
Add new measurement and data solutions that increase scale and revenue.
Client Success Stories
LoopMe
Building a research and insights‑powered sales motion
Challenge
LoopMe's agency sales team needed differentiated insights for seasonal and tentpole packages to highlight their direct consumer insights advantage, but lacked the bandwidth to produce them consistently.
Solution
M/co integrated a research manager who designed an annual calendar, built consumer surveys on LoopMe's survey tech, and turned them into actionable insights and sales materials.
Results
Packages go to market with timely research behind them, with millions in attributed revenue.
Daisy
Daisy
Turning insights into a flagship study and industry report
Challenge
Daisy needed to create awareness in market and show its unique expertise, turning a year of Instagram performance analysis into a flagship report marketers and creators would read and share.
Solution
M/co reviewed the data and results, shaped the story connecting how the findings apply to industry challenges, and set the data visualization and design direction for Daisy's in‑house team.
Results
Velocity launched as Daisy’s flagship report, promoted across LinkedIn and email and used in sales materials. Detailed results forthcoming.
Where could your team use support?
Talk to us →