Measurement Co. is senior-led. Every engagement is owned by people who have built and run sell-side measurement before.
Rob has spent two decades building the measurement function inside companies that helped shape digital media. His career runs from Nielsen, working with publishers including Hulu, Netflix, Roku, Microsoft, Google and Yahoo, to leadership roles at Vevo, Zefr and LoopMe. Across sales strategy, measurement, research and product, he has developed and brought to market measurement, data and research products and services.
He founded Measurement Co. to bring that experience to media sellers of all sizes.
Rob holds an MA in Media Studies from The New School and a BA in Broadcasting from Buffalo State University.
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