Company Leadership

The operators behind the firm.

Measurement Co. is senior-led. Every engagement is owned by people who have built and run sell-side measurement before.

Robert Cukierman

Founding Partner

Rob has spent two decades building the measurement function inside companies that helped shape digital media. From Nielsen working with publishers that include Hulu, Netflix, Roku, Microsoft, Google, and Yahoo, through to Vevo, Zefr, and LoopMe, where he launched the measurement business and led research, insights, product, and go-to-market.

He founded Measurement Co. to bring that operator experience to media sellers of all sizes: the measurement function designed, built, and run by someone who has done it.

Rob holds an MA in Media Studies from The New School and a BA in Broadcasting from Buffalo State University.

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